The Ashton VSG (Virgin Sun Grown) was unveiled in November 1999 and was the most successful product introduction in Ashton's history. The Ashton VSG was crafted with an unforgettable richness and potency. Its full-bodied flavor provides balance to the entire Ashton line of premium cigars. The VSG was an instant success and the Cigar Insider, a leading industry newsletter published by Cigar Aficionado, stated "...connoisseurs are seeking out the new Ashton Virgin Sun Grown with a fervor not seen in the industry for years..." It further reported a demand for the VSG "unequaled since the end of the cigar boom" several years ago and, after it conducted a taste test, the publication awarded the VSG with a 93 rating making it one of the highest ratings ever for a non-Cuban brand. Again, in 2007, VSG was awarded a slew of 90 plus ratings in Cigar Insider reaffirming its place among the very top cigars in the world today. The VSG’s introduction started an important industry trend toward full-bodied cigars and today, few would argue that it not only started the movement, but remains, in spite of scores of imitators, as the top full bodied cigar anywhere.