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The Romeo y Julieta marque was established in 1875 by Inocencio Alvarez and Mannin Garcia. The brand is named for the Shakespeare tragedy, Romeo and Juliet. Between 1885 and 1900, the brand won numerous awards at different tasting exhibitions (as still evidenced by the gold medals on the brand's logo). However, the brand truly bloomed after it was acquired by Jose "Pepin" Rodriguez Fernandez, former head of the Cabañas factory in Havana, and his firm, Rodríguez, Argüelles y Cia, in 1903.
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