Tatuaje means "tattoo" in Spanish, and the name reflects Pete Johnson's tattoos. The brand was developed by Pete and Don Pepin, who worked in a very close collaboration to achieve the blend that Pete was seeking. Tatuaje was the first brand that Don Pepin made on his own. The first Tatuajes were released in 2003. In the October, 2004, issue of Cigar Aficionado (CA), the Tatuaje Cabinet Especiales was given a rating of 90. The brand continues to get high ratings.